In today’s world, technology is one of the most practical tools and methods for advertising. For broad and global business reach, using the internet is the best option. Having a website with appropriate features and an attractive, efficient design can be very effective in attracting an audience.
Websites are categorized into several types based on their functionality and programming style, including: Static Website: In website and portal design, static websites are designed once, and the necessary information is placed on them. After that, any changes require professional or semi-professional redesign. The programming languages used for these websites are mostly HTML and JavaScript; in more advanced versions, CSS is also utilized. Since static websites use less code in their design, they have a higher loading speed. Additionally, the reduced code volume improves the site's readability by search engines, which enhances their ranking in search engine results. Moreover, static websites usually have a lower design cost compared to other types of websites. Using professionals not only increases security but also results in a more attractive and well-designed appearance because everything is fixed—texts, image sizes, and all elements have specific, consistent placements. This allows the best decisions to be made about the location of each component. However, the downside is that ordinary users cannot easily make changes, so site owners or managers cannot update the site themselves. Static websites are suitable for companies, organizations, or individuals who need to update their site content only once or twice a year at most.
Dynamic Website: In website and portal design, dynamic websites allow ordinary users who have access to the site's content management system (CMS) to modify the content after the initial design. The programming languages used for dynamic websites vary based on needs, but commonly include ASP, ASP.Net, PHP, CSS, Silverlight, and Ajax. In these types of websites, the designer first creates the site’s framework, and then the content is repeatedly updated by the site administrators. Therefore, the designer does not have precise knowledge of the exact position and size of texts, images, and other files that will be changed later by the site managers. To accommodate this, designers consider multiple scenarios, which can somewhat reduce the graphic appeal and visual consistency of the site. One of the main advantages of dynamic websites is that there are no limitations on creating, modifying, or deleting content, images, pages, and so forth. Because advanced programming languages are used, dynamic websites can offer many features, such as intelligent pages, interactive forms, and complex search engines.