Signage and Wayfinding Design
Get noticed everywhere
A logo or logotype is a graphic symbol or mark used by commercial investors, institutions, and even individuals to distinguish themselves from others in the public eye. Logos are either entirely graphic (a symbol or icon) or composed of the organization's or institution's trade name (logotype or wordmark). During the era of hot metal typesetting, a logotype was a collection of fonts and characters. In today's communication age, a company's logo is often synonymous with the quality or brand of the company.
A logo, emblem, or symbol represents the identity and personality of an organization, individual, profession, or any kind of activity. Sufficient knowledge, experience, and creativity are essential qualities that every strong and professional logo designer must possess. A logo is the face and visual representation of any brand, so its design is of great importance. If a logo is well and properly designed, it becomes powerful and valuable for the brand or trade name. Designing an effective logo for a brand requires more creativity and effort than creating other graphic elements. Having the right knowledge, experience, and creativity is a must for any skilled and professional logo designer.
Infographics are visual representations of information and data, designed to present complex information quickly and clearly.
Simply put, infographics use visual elements such as images, charts, maps, diagrams, and more to present complex sets of data and information in a way that delivers the message quickly and clearly to the audience. Infographics allow viewers to absorb a large amount of data—which in written form might require a lengthy article—easily through a single visual, and remember it for a long time. Infographics can be used across a wide range of fields. Their applications include tools for tracking progress, personal resumes or portfolios, reports and worksheets, news and announcements, advertising, presentations, and educational or training materials—just to name a few.
Pictogram
Pictograms are symbols that guide individuals or prevent them from certain actions without the need for explanations. Some also serve as warning signs. It has been proven that pictograms hold great value in society because the subject is quickly understood. One of their most important applications is in helping people from different linguistic backgrounds understand signs and messages without needing to know the language of the country. In general, the purpose of creating pictograms is to simplify symbols and shapes. These shapes may originally have complex or specific forms, which need to be reduced to their most essential and understandable visual elements.
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